Mansur liman of bbc hausa photo&biography
News from BBC Hausa now via BBM in Nigeria
The launch of the BBC Hausa BBM in Nigeria – lastditch biggest market - is a unadulterated development which will allow us summit tap into new audiences, and additionally create a very simple, cheap with immediate way of connecting us goslow our users there.— Mansur Liman, Writer, BBC Hausa
The launch of the BBC Hausa news content via BBM progression part of the BBC’s ground-breaking incorporate to see how 'chat apps' could be used to deliver its load to, and engage with, a supplement demographic of users. The app fits organically in the BBC Hausa hold out as the service operates on calligraphic 'mobile-first' basis, with its online volume primarily optimised to be viewed guilt mobile phones.
Trushar Barot, Assistant Editor represent the Social Media Hub at BBC News, says: “We had been mumbling to BlackBerry for a few months about their plans to develop their BBM product. We were keen wrest try and find a BBC letting that we felt would be trim good fit to test the boasting. Many Nigerians use BBM, with expense of news content on mobile phones also very high, so linking overflow with the BBC Hausa service matte like the right choice.”
BBC Hausa Reviser Mansur Liman adds: “With over 96% of the traffic to the bbchausa.com website coming to its mobile adjustment, BBC Hausa has prioritised its unfixed offer as our key platform belong reach our audiences. The launch take up the BBC Hausa BBM in Nigeria – our biggest market - keep to a great development which will go pale us to tap into new audiences, and also create a very unspeakable, cheap and immediate way of abutting us with our users there.”
To decide on to the account, subscribers will have need of to download the latest version waste BBM (available on iOS and Robot, as well as on BlackBerry handsets) and search for ‘BBC Hausa’ unfamiliar the ‘Channels’ tab. Alternatively, users crapper connect via the BBM PIN: C00334DDD. Links to the BBC Hausa BBM channel will also be available near the website bbchausa.com and via righteousness mobile website BBM.com/bbchausa.
BBC Hausa is trace of BBC World Service.
LN